Fidelity Investments

Fidelity Investments is consistently rated as one of the best overall brokers for both active traders and long-term investors. The firm offers commission-free trading for stocks, ETFs, and options (with $0.65/contract), along with access to Active Trader Pro, a powerful desktop platform with real-time analytics and advanced charting. Fidelity's research capabilities are unmatched in the retail space, with proprietary equity research, Fidelity's Equity Summary Score (combining multiple research providers), and detailed fund analysis tools. The platform also offers zero-expense-ratio index funds (FZROX, FZILX) that have no management fees whatsoever. For retirement planning, Fidelity offers IRAs with no minimums, 401(k) rollovers, HSAs, and comprehensive financial planning tools. The combination of $0 commissions, best-in-class research, excellent customer service, and broad investment options makes Fidelity hard to beat for the average investor.